TOP EUROPEAN DESIGNER TO SHOW AT iD FASHION WEEK

Swedish fashion designer Paulo Melim Andersson – the creative force behind some of Europe’s biggest fashion houses – will show a retrospective collection at the iD Fashion Shows on Friday March 24 and Saturday March 25 at the Dunedin Railway Station. 

Born in Madeira, Andersson has led some of the world’s great fashion labels, including Chloe, Marni Margiela and Zadig & Voltaire. Brought to iD Dunedin by Air New Zealand and Dunedin Airport, Andersson’s collection will feature looks from across his career, with a particular focus on his time at Chloe and Marni.

“I’m very excited about coming to Dunedin for iD Fashion Week 2017,” says Andersson. 

“It will be fantastic to share my retrospective collection with the audience at the iD Fashion Shows featuring garments from my years in fashion.”

Now an experienced professor of fashion at the IUAV University of Venice, who has led an MA course at UdK in Berlin, and has been a graduation judge at various high profile fashion schools. Andersson will also join the international judging panel for the 2017 iD International Emerging Designer Awards, alongside national guest Marc Moore (from Stolen Girlfriends Club), Australian fashion writer Georgina Safe, NOM*d’s Margi Robertson, and head judge Tanya Carlson. 

Says Andersson: “The iD International Emerging Designer Awards have grown in reputation and I look forward to seeing the innovation and creativity on display from the world’s top emerging designers.”

Andersson began his 20-year career in fashion as an apprentice tailor for four years before moving to Paris where he studied literature at the Sorbonne before enrolling at Saint Martins College of Art and Design and the London Royal College of Art, later graduating with a double diploma. At the same time, he worked as a freelance designer at Maison Martin Margiela. In 1999, at 26-years old, he was hired as the design director of Italian house Marni. Eight years later he replaced Phoebe Philo as the creative head at Chloé, where he stayed two years before working at Vanessa Bruno, Italian label Cangiari and co-art director at Zadig & Voltaire. 

Andersson joins iD’s hall of fashion luminaries showing at the event, including Zandra Rhodes, Stephen Jones, Akira Isogawa, Lutz Huelle, Martin Grant, Doris Raymond and last year’s special guest Emilia Wickstead – the go-to designer for Kate Middleton.

iD Dunedin Fashion Week chair, Cherry Lucas, is thrilled to be welcoming Andersson to this year’s iD, with the support of Air New Zealand and Dunedin Airport. 

"As a committee, we had hoped to bring Paulo Melim Andersson to iD since we first discussed inviting an international guest designer so it’s very exciting to have him coming to Dunedin for 2017. Paulo’s dynamic career in fashion has put him at the head of some of the world’s great fashion houses and we’re thrilled to see his collection here at iD. We believe it will be a spectacular highlight for our iD audiences.”

Tickets can be purchased from Ticketmaster www.ticketmaster.co.nz. A booking fee applies.

iD Dunedin Fashion Week is supported by the Dunedin City Council.

 

Amie Richardson