iD Dunedin Fashion Week is a week of fashion like no other! Blending emerging fashion from around the globe with high profile designers from New Zealand and abroad, Dunedin comes alive once a year with a week of runway shows, exhibitions, designer talks, food events, fashion films, shopping experiences, and more. 

Launched in 1999 by a group of dedicated designers and fashion lovers to celebrate Dunedin’s distinctive style, iD Dunedin Fashion Week began as a one-off catwalk show in a local bar and has grown to become a week of fashion events built around our two premier shows – the iD International Emerging Designer Awards and the iD Railway Show.

The event is supported by the city, community and commercial partners, run by a management team and governed by iD Dunedin Fashion Inc – a charitable organisation (registered under the Charities Commission). Funds raised by the event are carried on to help fund the next year’s event.


The team behind iD Dunedin Fashion Week 2017



Cherry Lucas has a background as a Chartered Accountant and has held positions within the Dunedin City Council including Economic Development Manager and as Executive Officer for Tourism Dunedin. As head of iD Dunedin Fashion Inc, Cherry leads the committee across all aspects of the event.


Dr Margo Barton is a Professor in Fashion at the School of Design, Otago Polytechnic. Margo teaches in the fields of fashion design, fashion communication, and millinery, and has a PhD in Fashion from RMIT University, Melbourne. Margo leads the team behind the iD International Emerging Designer Awards.



Simon Eddy is the General Manager of Dunedin’s Golden Centre Mall. With a strong commercial background and contact base, Simon specialises in sponsorship relationships for iD Dunedin Fashion Inc.


Long-standing committee member Tanya Carlson has been the designer and director of her eponymous women's fashion label and boutique stores for over 20 years. Tanya acts as adjudicator on the judging panel of the iD International Emerging Designer Awards and is our Auckland representative for the event.

Darryl McNamara, iD Committee member

Darryl McNamara is the director of hair salon Aart on St Andrew, the backstage hair team behind the iD Dunedin Fashion Shows. Darryl is committed to building strong partnerships with event sponsors.

Trudy Munro, Event Manager

Trudy Munro is a former film stylist and business owner from Queenstown. Returning to Dunedin after 23 years in Central Otago, Trudy brings the vital skills, passion and expertise necessary to make iD Dunedin Fashion Week 2017 a success. E:

Victoria Muir, Sponsorship Manager 

Former iD Event Manager Victoria Muir is returning to iD Dunedin Fashion Week 2017 as this year's sponsorship manager. Her extensive knowledge of all aspects of the event and her established relationships with iD's family of sponsors make her a valuable member of the iD management team. E:

Amie Richardson, Event Publicist

Award-winning former journalist Amie Richardson is a skilled public relations and communications consultant. From event and media launches, through to issues management and strategic direction, Amie brings creative ideas, good judgement based on an inside knowledge of the media, and expertise in effective media sell-in.