iD INTERNATIONAL EMERGING AWARDS TO MOVE TO DUNEDIN RAILWAY STATION

This year’s iD International Emerging Designer Awards will be moved from the Dunedin Town Hall to the Dunedin Railway Station giving emerging finalists from around the world an opportunity to be part of the unique Railway platform runway experience associated with iD’s premier Fashion Show.

“This is an outstanding opportunity for these young designers from 12 countries to be more integrated with the overall events of iD Fashion Week,” says iD Committee Chair Cherry Lucas.

“Experiencing the magic of iD’s iconic runway show at the Railway Station as a new designer is exciting and unique. And for iD audiences, this is a fabulous opportunity to see the platform runway reinvented through the iD Awards, with all its distinctive, edgy and experimental qualities that people love to see.”

The venue will also enhance the audience’s experience, giving fashion lovers a closer look at the designs, say organisers.

“I'm so excited for the audience,” says Otago Polytechnic Professor of Fashion Dr Margo Barton.

“I get to see these creations up close every year but I never cease to be amazed by the creative talent out there. For the first time the audience will have that up-close experience too.”

Ms Lucas says the move to the Railway has also helped reduce set up time.

“This is the first year that we have had a large cruise ship visit on the day of our Railway Show. A growing number of logistical challenges were developing and it was decided that by bringing the set-up forward a day, many of the logistical challenges we were facing could be avoided or reduced.”

Ticketmaster and the iD team are working together to ensure all the current ticket holders receive similar seating to what has been purchased for the new venue. Current ticket holders will be contacted by Ticketmaster.

The iD International Emerging Designer Awards is supported by the principal partner for the event, the Otago Polytechnic.

 

NewsAmie Richardson