Swanndri has a proud and long history, after being established in 1913 by William Broome. Trusted for keeping Kiwis warm, every day for more than 400 seasons, it takes a special kind of clothing to survive in the uncompromising New Zealand landscape. Bitterly cold. Blisteringly hot. The gear that you wear determines your fate.

Today, we make over 150 different clothing styles and accessories and sell into over 1000 stores at home and around the world. The well recognised red and black check of the original ‘Swannie’ has appeared on postage stamps, bank cards and you guessed it, beer coasters. We’re part of the fabric of New Zealand.

The outdoors beckons us. It’s a way of life that more of us experience less these days, but this only makes the call stronger. We believe that everyone should be able to experience a more real life outdoors for as much or as little time as they like.

Outdoors Every Day Since 1913


Phone: 0800 652 558
Email: info@swanndri.co.nz