Established by Natalie Newlands in 2012, New Lands holds a unique and captivating style. Natalie’s vision is set on a design aesthetic, which celebrates the wearers individualism, with clever detailing, practicality and an ageless approach. New Lands holds a vision which complements New Zealand fashion while sitting in a place of originality as New Lands carves its own path.

Based in Queenstown, Natalie is inspired by texture, shape, colour combinations, and the mood that a garment gives you when wearing it. Natalie’s focus is on structure and quality whilst creating styles interesting and effortless for the wearer for years to come.

New Lands acknowledges an individual essence with extremely well considered garments that demand attention.

New Lands brand has grown and now sold at five stores nationwide including flagship store Angel Divine in Queenstown.


Company Store, Dunedin
Maaike + Co, Auckland
Angel Divine, Queenstown
47 Frocks, Wanaka
Voyant, Invercargill


Phone:  021 299 1822