MILD-RED is a premium New Zealand made label, established in 1995 (originally as an avant-garde knitwear label). The label specialises in monochromatic collections with tough elegance.  Noted for high quality material combinations, sculptural contemporary styles with versatility, sophistication and always conveying dramatic story lines within each collection.

Stories in Stone, A/W 17

The grand Notre Dame Cathedral sets the scene for our AW17 collection. Inspiration flows from the French Gothic Architecture – awe-inspiring work from the master masons. Dramatic flying buttresses, ribbed vaults, stained glass colour pierce dark walls, intricate sculptures, light bursts from ornate rose windows slicing large masses of stone.  An architectural marvel and silent witness - if only walls could talk.

Wools are smashed against woven fabrics, shafts of lime green cut through the palette of concrete greys and blacks.


One York Boutique by Mild-Red, Dunedin
Lyn Woods, Christchurch
White Willow, Balclutha
Zinnias, Timaru
47 Frocks, Wanaka
Liz Thomas, Invercargill
North Island & Australian Stockists contact hello@mild-red.com


Phone:  03 470 1303
Email: hello@mild-red.com
Website: www.mild-red.com