CAPSULE COLLECTION

FLORENCE & YU MEI

Florence:

“What would you attempt to do if you knew you could not fail”

Jaimee Smith lives by this; it has shaped her 20 years as an Award-Winning Hairstylist and Business owner of Zaibatsu Hair Art.  Being surrounded and collaborating with fellow creatives has led her to follow her ultimate passion in the fashion industry creating her label Florence.

Florence is about creating experimental and tailored garments.  Structures are designed to fit a women’s body in timeless styles, with a wide range of beautiful fabrics that can be worn all year round.   Garments also combine a selection of drape and structure to fit with societies ever changing moods.

All of this wouldn’t be possible without the encouragement from Amy From Slick Willy’s, Lisa Dorathy and Carmen Dickson for being so amazing, and bringing my vision to life.

Yu Mei:

Yu Mei is a leather goods brand devoted to the creation and presentation of understated luxury.

AW17 FINE CHINA takes Yu Mei to the far east, where under all its dense opulence merchants hawk illicit leather luxuries that they so righteously own.

In a modern world where traditional craftsmanship is so highly sought, Yu Mei brings this handbag trade full circle; drawing inspirations from the labyrinthine markets of the underground, taking hints of all that is luxury back to our locally sourced and handcrafted materials.

Never compromising construction; balancing Yu Mei’s design ethos of simplicity and complexity, this collection sees bags of unobtrusive beauty inspired by all that is obtrusive.

Yu Mei’s mission is to create quality products that will weather your journey with you, each new scratch and mark another adventure in your story.


Stockists

Florence:
Zaibatsu Hair Art, Dunedin
Slick Willy's, Dunedin

Yu Mei:
Slick Willy's, Dunedin
White Willow, Balclutha
Infinite Definite Boutique, Christchurch
Good as Gold, Auckland & Wellington
Angel Divine, Queenstown
47 Frocks, Wanaka
Sisters & Co, Mount Maunganui
Somewhere Store, Melbourne & Sydney

Enquiries

Florence:
Phone: 021 422 377
Email: zaibatsuhairart@xtra.co.nz
Website: www.jaimeesmith.com

Yu Mei:
Phone: 027 351 7871
Email: contact@yumeibrand.com
Website: www.yumeibrand.com