THIS iD INTERNATIONAL EMERGING DESIGNER FINALIST HAS GONE ON TO CREATE COSTUMES FOR UK MUSICIANS BAT FOR LASHES AND GROOVE ARMADA
Despite it being 15 years since she was a finalist in the first iD International Emerging Designer Awards, London-based pattern-cutter, Tara Viggo can still clearly recall the excitement of the 2006 event.
“It was still in the Octagon at that stage, and there was a big marquee right in the centre. John Campbell and Carol Hirschfield were the MC’s, and I remember feeling really excited and there being a lot of buzz.”
Unlike many of her fellow finalists, the emerging awards were the first time Tara had shown her garments on a runway.
“It was my first fashion show because I was only in second year when I entered the awards, and hadn’t made my graduate collection yet. I really didn’t think I’d have a shot at getting in but I did, and it was it was quite scary and a steep learning curve.”
Despite feeling slightly over-whelmed by the high-caliber judges and finalists travelling from all over the globe to attend the awards, Tara said being involved in the iD International Emerging Designer Awards was hugely beneficial for someone starting out in the fashion industry.
“I think it’s good to have experienced something like the emerging awards early on in my career. You gain a different kind of perspective and better idea of how the world views your clothes, rather than just how you feel about them-which I think was really helpful.”
Tara also found the connections she made as a finalist beneficial, particularly meeting one of the judges, Chris Lorimer who helped her gain work experience at Zambesi in Auckland after graduating fashion school.
Eventually Tara’s journey lead her to London, where she’s worked as a pattern cutter for a variety of high-street and designer brands including, Top Shop, River Island, All Saints, Reiss, J.W. Anderson, Amelia Wickstead, Erdem and Giles Deacon. She also made the costumes for Bat for Lashes 2009 world tour, and musicians Groove Armada.
After 10 years working for top UK brands, and gaining insight into how the fashion industry operates, Tara recently decided to go out on her own, and in 2017 established Paper Theory, a domestic pattern-making company for home-sewers.
“I’m into sustainability and slowing fashion down, and Paper Theory gives people an option to own their own runway style clothing, but in a more ethical and affordable way.