Abby van Schreven
THIS ID EMERGING AWARDS FINALIST WENT ON TO DRESS OUR PRIME MINISTER
Abby van Schreven, co-owner of prominent New Zealand fashion brand Maaike was a finalist in the iD Emerging Fashion Design Awards in 2007, showing her graduate collection as an Otago Polytechnic Fashion Design student.
For Abby being a finalist in the awards gave her confidence in her abilities as a designer early on in her career. “Getting that recognition and chance to show on a global platform like the Emerging Designer Awards was pretty amazing. I was only young (20) and getting that validation that my ideas are good was really cool-It made me think “Oh yeah, I can do this!”.
Soon after graduating Abby relocated to Auckland, where she initially worked as a production manager for Taylor Boutique, before launching Maaike with friend and co-worker Emilie Pullar in 2010. The pair have enjoyed a great deal of success since establishing their brand, including showing at New York fashion Week, New Zealand Fashion Week, dressing musician Ladi6, The Project host, Kanoa Lloyd, celebrity chef Nadia Lim and Jacinda Arden for election night.
In 2012 Abby and Emilie opened their flagship store, Maaike + Co in the heart of Ponsonby’s shopping precinct, where they stock their brand and other locally produced labels.
Abby says she’s grateful for the opportunities she’s had throughout her career and encourages young fashion designers to enter as many awards as the can, particularly the iD Emerging Fashion Awards as it offers overseas exposure.
“It’s so cool that New Zealand has this global competition for young fashion designers and I 100% recommend any emerging designers who have the opportunity, to enter the iD awards to do so.”