iD Fashion Week 18th - 26th March 2017

About iD

iD Dunedin Fashion Week is a magical week of thrills and excitement dedicated to fashion and design. Each March-April Dunedin city comes alive to celebrate its distinct style, fashion identity and industry, with collaboration between the local, national and international fashion sector, tertiary institutions and supporting industries which allow the fashion sector to grow and evolve.

The week includes both ticketed and free events which are targeted at the public, established and emerging designers and the media. The two major events during the week are the iD International Emerging Designer Awards, an international fashion design competition, and the iD Dunedin Fashion Show held at the iconic Dunedin Railway Station.

In 2000 a non-profit incorporated society – the iD Dunedin Fashion Incorporated Society was formed. iD Dunedin Fashion Inc is a charitable organisation (registered under the Charities Commission) and each year the event is run on a tight breakeven budget. Any extra funds from the event are carried on to help fund the next year’s event.


Cherry Lucas, Chair, iD Dunedin Fashion Inc
Cherry Lucas has a background as a Chartered Accountant and has held positions within the Dunedin City Council including Economic Development Manager and as Executive Officer for Tourism Dunedin. As head of iD Dunedin Fashion Inc, Cherry leads the committee across all aspects of the event.

Dr Margo Barton, Deputy Chair, iD Dunedin Fashion Inc
Dr Margo Barton is a Professor in Fashion at the School of Design, Otago Polytechnic. Margo teaches in the fields of fashion design, fashion communication, and millinery, and has a PhD in Fashion from RMIT University, Melbourne. Margo leads the team behind the iD International Emerging Designer Awards.

Simon Eddy, Executive Member, iD Dunedin Fashion Inc
Simon Eddy is the General Manager of Dunedin’s Golden Centre Mall. With a strong commercial background and contact base, Simon specialises in sponsorship relationships for iD Dunedin Fashion Inc and, alongside Darryl McNamara, is a first point of contact for new sponsors.

Tanya Carlson, Executive Member, iD Dunedin Fashion Inc
Long-standing committee member Tanya Carlson has been the designer and director of her eponymous women's fashion label and boutique stores for over 20 years. Tanya acts as adjudicator on the judging panel of the iD International Emerging Designer Awards and is our Auckland representative for the event.

Darryl McNamara, Executive Member, iD Dunedin Fashion Inc
Darryl McNamara is the director of hair salon Aart on St Andrew, the backstage hair team behind the iD Dunedin Fashion Shows. Darryl is committed to building strong partnerships with event sponsors and, alongside Simon Eddy, is the first point of call for new sponsors.

Trudy Munro, Event Manager
Trudy Munro is a former film stylist and business owner from Queenstown. Returning to Dunedin after 23 years in Central Otago, Trudy brings the vital skills, passion and expertise necessary to make iD Dunedin Fashion Week 2017 a success. 

Amie Richardson, Event Publicist
Award-winning former journalist Amie Richardson may have left the newsroom years ago – but as a skilled public relations and communications consultant, her finger is very much on the media pulse. From event and media launches, through to issues management and strategic direction, Amie brings creative ideas, good judgement based on an inside knowledge of the media, and expertise in effective media sell-in.

Victoria Muir, Sponsorship Manager
Former iD Event Manager Victoria Muir is returning to iD Dunedin Fashion Week 2017 as this year's sponsorship manager. Her extensive knowledge of all aspects of the event and her established relationships with iD's family of sponsors make her a valuable member of the iD managerment team.